Every logo, pressure-tested
before it reaches the client.
The Logo Lab is your private workbench: edit with AI, run specific analyses, test palettes live, and spin up variations — so what you propose is already the strongest version.
A design critique, on demand.
Run a quick check or a deep report. Each analysis builds on the last, so the feedback gets sharper — executive summary, concrete strengths, honest weaknesses.
- →Quick or deep. A fast read, or a full report scored on legibility, contrast and versatility.
- →Strengths & weaknesses. Named, specific, and tied to what to fix next.
- →Context-aware. Every pass uses the previous one as context to go deeper.
Minimalist and professional — conveys trust and modernity with highly legible type. Main risk: the mark leans generic without a defined chromatic code.
Explore the whole space, in seconds.
Ask AI to edit the mark, generate variations, or recolor against any palette — then keep the ones worth showing. No editor, no round-trips.
- →AI edits. Describe the change; get a refined mark back.
- →Variations by color. One base, many palette-driven directions.
- →Full palette extracted. HEX, RGB, CMYK and Pantone, ready for handoff.
Keep the thinking with the logo.
Leave notes right on the mark and reply in a thread. Decisions and rationale stay attached to the work — not buried in a chat you’ll never find again.
- →Threaded feedback. Every note keeps its context and history.
- →Team or client. Internal notes stay internal; client notes flow into proposals.
Show up with logos that already earned their place.
Analyze, edit and validate in the Lab — then send the winners as a proposal.